Decoding the Barriers in Healthcare Communication
Aman Gupta, Managing Partner & Founder - S.P.A.G., shares his perspective on the need to educate and sensitize people about the value of vaccines through an effective communication program with Russia TV. In a response to the Russian TV News Network, airing a feature on 'Whatsapp spreading anti-vaccine news in India', Aman expressed his thoughts on the need to develop a more responsible outlook towards 'Vaccine Communication' with multiple stakeholders taking the plunge in the direction.
For SPAG, the Mid-Size Agency of the year 2019, the journey started with only a handful of clients in the healthcare sector. Today, the company handles the mandates of some of the most distinguished names in the healthcare space. “To understand a dialogue from the industry perspective and share it with the world in a language they decipher easily, takes a special skill. When you claim something in the healthcare space, you are not selling a product, but defining a purpose that can impact lives. It is complex and needs an in-depth understanding of the multiple nuances, which is why we invest weeks into researching the subject before opening the dialogue with our audience,” says Aman Gupta, Managing Partner, SPAG. Another challenge healthcare communication specialists face is that of weaving the science into the storytelling. The core objective is humanizing what science does. Hence, the need for specialists.