We are tight-knit community led by top professionals in the field of communications.
Trust and Transparency exuberate the spirit of comradery which is the driving force for Team SPAG. It is this unique culture of SPAG that builds into 'Real' work aligned with the philosophy of 'Be Real'.
#BeThePeople is our belief. It is all about actions that will resonate a spirit of belongingness in our people. That they belong, not just as employees, but as individuals who collectively define the culture of the organization. #BeThePeople is about the organization’s endeavours to transition from being an entity to humanizing itself by absorbing the characteristics of its people. To be like its people.
This aspiration - to be like its people, to embrace each individual’s innate qualities - stems from respecting every person’s opinion, valuing the talent that comes with the person and recognizing the fact that every individual is the brand ambassador of the organization.
Aman Gupta has spent over two decades working in communications across the Asia-Pacific region with crisis management, government affairs & advocacy and stakeholder engagement as key areas of expertise. He carries a cutting-edge understanding and knowledge of the pharmaceutical space that enables him to grasp the nuances of emerging technology and innovation in the Asia-Pacific and Southeast Asian healthcare markets. Aman is a keen enthusiast of emerging technology and innovations and is passionate about exploring opportunities in the communications domain, particularly in the digital and social media space. Beyond this, Aman specialises in market access, brand & therapy life cycle management, messaging workshops and media training.
Aman has also been widely recognised for his work in the PR & Communications industry. He was the first and only Asian to make it to the TED Fellow 2003 list and has subsequently been listed as one of the ‘Top 25 Innovators’ by Holmes Report, Asia-Pacific, for shaping influence and engagement in an era of dramatic marketing and communications disruption. He was also listed in the PR Week Global Powerbook (2016-17) as one of the brightest and most influential PR professionals around the world. He has been honoured with the title ‘Communicator of the Year’, for Industry Association at the Fulcrum Awards 2017.
Shivani Gupta – Chief Happiness Officer (Managing Director & Co-Founder)
Shivani Gupta holds a dynamic and multidimensional work profile across different avenues of the communications industry and her role as co-founder and managing director at SPAG encapsulates that experience to form the founding pillars of strength behind the success of the firm. Shivani’s journey in PR and founding PRinIndia to focussing on people management and brand management at SPAG helps leverage her expertise in unique ways. She has worked with some of the leading PR firms and corporates and her journey across different roles in media relations, training, marketing, community relations, crisis management and internal communications has contributed immensely towards providing strategic and business direction to SPAG.
Her inspiration lies in the belief that teamwork and a positive work community play a pivotal role in achieving targets and successful results. Building a healthy culture within is lies at the core of SPAG’s philosophy and while instilling and sustaining a people-centric and people-friendly approach at the workplace, Shivani drives this culture and the workforce. That’s one of the positive forces behind a creatively charged, multidisciplinary, yet integrated communications entity. An artist at heart, Shivani believes creativity is the ability to bring into existence something new when you have the willingness to play with ideas and possibilities. This approach of hers has been the catalyst for growth in terms of SPAG’s brand management. This has reflected largely during these challenging times amid the COVID-19 pandemic. Shivani was recently awarded the Entrepreneur of the Year by e4m Women Achievers Award 2020.
Abhinav K Srivastava – Chief Operating Officer, India
Abhinav is the Chief Operating Officer (COO) and oversees all business operations for SPAG & DYE brands. Abhinav’s strategic direction and leadership skills align with SPAG’s group vision for growth and its expansion plans. His skills are an amalgamation of strategy, operations and growth across digital, social and traditional communications. Abhinav focusses on providing leadership in the planning and implementation of projects across India. He works along with the SPAG leadership to develop strategic insights and drive impact to the group’s growth plan. The pace of change in today’s communication market is exceptional and Abhinav is committed to not only stay at the forefront of this change but continues to innovate and lead the market.
Abhinav comes with enriched experience of public affairs, business development, corporate strategy, CSR, financial & investor relations, crisis management and digital communications, he has been leading integrated marketing and communications strategies across sector clients and handling the firm’s business priorities in India. He has previously been a part of leadership teams at AvianWE, Edelman India, Comma Consulting and Rediffusion Y&R in a career spanning nearly two decades.
Priyanka Bajpai - Regional Head, South East Asia
An award-winning PR professional, Priyanka has close to 17 years of experience in various health communications and pharma roles. With a knack of striking engaging conversations with different stakeholders, thanks to her excellent prowess at communications, coupled with deep understanding of different markets in the APAC region, Priyanka confidently sits on the Board for Public Relations & Communications Association (PRCA) SEA. She is a firm believer of transparent and cohesive environment and is committed to SPAG’s endeavor of bringing public health to the fore, amidst changing regional landscape, through her leadership and adaptive thinking.
As the Regional Head for SPAG Asia-pacific, Priyanka is responsible for overseeing the portfolio of brands across the region as well as development of new business opportunities and strategic partnerships. She leads a team of health PR specialists at various locations of APAC while also managing growth, strategy, and communications output for the agency.
Prior to SPAG, Priyanka has worked in various senior communication specialist roles at multiple global healthcare organizations across various geographies. An ardent lover of arts and creativity and a firm proponent of mental health, Priyanka brings along solid scientific technical expertise, having started her professional journey as a research scientist in renowned research institutes.
She was most recently recognized as one of the Top 20 Global Indians by Reputation Today, one of the highest accolades for communications professionals globally.
Siddharth Kumar - Associate Vice President and Technology Practice Lead
Siddharth is the Associate Vice President at SPAG and leads the technology practice nationally. Siddharth comes with 20+ years of experience in Public Relations across multi sectors including telecom, technology and fintech industry. Prior to SPAG, he was consulting with PayU. Siddharth led the PR mandates of Google, Nokia, Ather Energy, PayU and Realme at Six Degrees BCW, a WPP company. Siddharth has a rich experience of working on clients in the technology and telecom space. Before coming to Six Degrees BCW, Siddharth was leading corporate communications for Mahindra Comviva for a year and a half.
Siddharth has worked with leading PR firms in India. Siddharth has worked with Genesis Burson-Masteller (Where he was voted in the top 20 employees across India) IPAN H&K and Text 100. Some of the mandates Siddharth has led in the past are are, Aviva Life Insurance, Scottish Enterprise, Mastercard. IBM, HCL Technologies, Cisco, Ericsson and Bharti Airtel.
Siddharth is a graduate in business administration from IILM and is Bcom(H) graduate from Delhi University. Siddharth is a avid cricket lover having led his school and college cricket team. Siddharth loves travelling and photography and is always updating his bucket list with places to see.
Ritika Jauhari – Senior Director, PR & Advocacy and Media & Crisis Head
Ritika holds a rich experience of more than 16 years in the field of communications, advocacy and stakeholder management. She is armed with the flair to initiate impactful conversations and formulate effective engagement strategies. In her current role, she is leading the Media and Crisis Practice at SPAG. She is also actively involved in providing strategic counsel for advocacy campaigns for leading clients in sectors including healthcare, corporate, intellectual property and trade. Her deep-set understanding on the pulse, communication landscape and key drivers for different communication channels, pushes the needle towards better outcomes. She is also responsible for networking and NBD. Having worked closely with national, international and language media houses, her long-standing relationship with some of the most established media professionals allows for regular knowledge exchange and generation of unique opportunities.
Most recently, Ritika featured in 'Reputation Today Class of 2018 - 40 Under Forty' and was also honoured with the coveted title of ‘Consultancy Professional – Healthcare & Pharma’ at the Fulcrum Awards 2017.
Christina A Dsouza – Account Director and Healthcare Practice Lead
With a decade of experience in the Healthcare and Pharma sector working across functions like Public Relations (PR), Clinical Trials, Marketing and Analytics, Christina Dsouza leads the vertical for the Healthcare Practice at SPAG.
Christina started her career with multinational companies like Sanofi Aventis and Roche Products (India) Pvt. Ltd working extensively in Clinical Trial Operations and then transitioned into a Marketing & Analytics role at AedMED LLC, a US based healthcare supplies company, while pursuing her management studies.
Carrying an extensive experience in Pharma and Marketing, she entered the Public Relations and Advocacy space in 2016. She’s worked with agencies like Adfactors PR and Avian WE. In her previous stint at Avian WE, she led the Healthcare Vertical in Mumbai. She has serviced an array of clients like Wockhardt, Lupin, OPPI (Organisation of Pharmaceutical Producers of India), Cochlear, TAKE Solutions, USV Pvt. Ltd., Hinduja Hospital Khar, Roche Diagnostics, J&J Medical Devices, Bayer among others.
Christina is a Biotechnology graduate from the University of Mumbai with two post graduate degrees: Clinical Trials from Cranfield University and Marketing Management from Jamnalal Bajaj Institute of Management Studies. She has also completed a Post Graduate Certification in Digital Marketing from MICA, Ahmedabad.
Christina a trained dancer and a yoga specialist; she loves to spend time traveling and enjoys writing poetry.