SPAG’s Managing Director Shivani Gupta wins ‘Entrepreneur of the Year’ at e4m Women Achievers Awards 2020

SPAG’s Managing Director Shivani Gupta bagged the Entrepreneur of the Year’ at e4m Women Achievers Awards 2020.

As Managing Director at SPAG, Shivani focusses on providing strategic and business direction to the firm. However, her career in communications has been largely multidimensional. She has worked with some of the leading PR firms and corporates across different roles in media relations, training, marketing, community relations, crisis management and internal communication.

Shivani transitioned from being in PR and building PRinIndia to focusing specifically on people and brand management at SPAG. Her focus lies on building a healthy and positive work culture which is people centric and critical to the firm’s performance. This is reflective in the work environment at SPAG which also won the ‘Best Organization for Women Empowerment’ at the e4m Women Achievers Awards 2020.

My inspiration lies in the belief that teamwork plays a pivotal role in achieving targets and successful results. Instilling and sustaining a friendly and community approach at the workplace is the key to my role in driving the culture and the workforce,” said Shivani.

An artist at heart, Shivani believes creativity is the ability to bring into existence something new when you have the willingness to play with ideas and possibilities. “That’s one of the positive forces behind a creatively charged, multidisciplinary, yet integrated communications entity and it is this approach of mine that has over the years led SPAG to new heights with it becoming the preferred communications partner for clients, she added.