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    SPAG launches its Healthcare Report, ‘Pave the Wave’ at PRAXIS 2019

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    SPAG’s Public Affairs Practice writes about what the election season means for public health in India.

    Redefining the future of healthcare comms with ‘Value, Trust & Expertise’ The healthcare landscape is witnessing a tectonic shift. Innovations in the pharmaceuticals and medical devices and emerging newer therapies improving patient outcomes are picking pace and policy changes are transforming the way healthcare is accessed and delivered. The last decade has witnessed a paradigm shift in healthcare PR comms, especially with the advent of new digital technology disruptors and social media channels, with the focus of policymakers and civil society moving away from a volume and profits based industry model toward a ‘value-based’ model. Understanding the need for a tool that would carve the road to effective communications for the times ahead, SPAG launched Pave the Wave, a healthcare report at PRAXIS 2019 that focussed on the need for a Value, Expertise and Trust model.

    The specialist report was based on conversations with leading experts across Asia-Pacific unveiled highlighted new communications framework for healthcare industry, called ‘VET Model’.

    The report takes a closer look at how healthcare has gone beyond ‘pill’. What we see now is a radical change in customer behaviour, which has prompted the industry and communicators to find newer ways of treating and interacting with people. Not only have treatments changed, but the communication around treatments has also seen a dynamic shift, bringing the spotlight back on the role of healthcare communicators in the Asia Pacific region.

    The report takes a qualitative look at this new paradigm of trust, where Value, Expertise and Trust are together fundamentally changing the state of healthcare. The model recognises the importance of healthcare communications that is steadily moving away from being a support function to becoming more and more central to business growth.

    Key Trends

    #Think Global, Act Local–seeking the highest common denominator in a language that resonates with the end consumer cutting across geographical and cultural barrier

    #LinkedIn, Healthcare Communications on Steroids!–leveraging LinkedIn, a strong resource centre for knowledge, expertise and a pool of new ideas and fresh thinking.

    #Understanding the local policy environment–sifting carefully through changing policy and finding a common ground for healthcare professionals, industry, stakeholders and the patients

    About SPAG SPAG is an award-winning independent communications agency with focus on life sciences and development sector and operations across South East Asia. Headquartered in Singapore, SPAG is reputed for offering bespoke communication strategies to shape conversations, influence perceptions, cultivate constructive knowledge and to keep the dialogue going. We have been recognized as the Mid-Size Agency of the Year by ET Brand Equity Kaleido Awards in 2019, featured amongst top 3 agencies in 2018 and won Asia Pacific Healthcare Consultancy of the Year by SABRE Awards in 2017. SPAG is part of the Strategic Partners Group, an integrated communications entity, harnessing the potential of a phenomenally diverse universe of conversations. Integrated as a group, yet specialists at core, its domain expertise is institutionalized into distinct entities: SPAG – Public Relations & Advocacy, D Yellow Elephant – Digital & Social Media, GigaLife – Creative & Branding Solutions.