2017

Digital Health Report Score Singapore Healthcare Industry

Digital Health Report Score Singapore Healthcare Industry
Pharmaceutical Companies are Leaders, majority will benefit from a Booster Shot

27th June 2017 – Most healthcare companies need a strong digital infusion, revealed a first of its kind study release by S.P.A.G, an award-winning specialist communications firm for the pharmaceutical, medical devices, healthcare and not-for-profit sectors. The Digital Health Report 2017 looked at how Singapore-based healthcare companies are gauging and engaging the digital health acceleration.

The study mapped 80 healthcare companies that are active in Singapore. The companies include pharmaceutical, medical devices, hospitals and diagnostic companies.  These companies were evaluated across parameters such as presence, engagement and relevancy including websites, apps and 10 social media platforms. They were further broadly classified into three categories – Digital Primes, Digital Aspirants or Digital Onlookers.

Less than 8% of the companies covered were top of the digital pyramid, i.e., active, engaged and innovative in its social media and digital efforts. “The results are not entirely surprising given the cautious nature of healthcare companies working within a highly-regulated environment. Yet, it is possible to be Digital Primes. There lies enormous potential for healthcare companies to leverage social and digital media to develop deeper and more meaningful engagement with the HCPs, as well as amplify the company’s brand and business objectives,” says Aman Gupta, Founding Partner of S.P.A.G.

    Key highlights of the report:
  • Only six out of the 80 companies surveyed excelled in their social media and digital engagement practices
  • Pharmaceutical companies were a little ahead of the curve as compared to medical devices, diagnostics companies and healthcare providers
  • Digital Primes are largely Pharmaceutical companies that have excelled in their digital presence and engagement
  • Most medical device companies are Digital Aspirers who have a lower presence and engagement and should leverage the digital media to connect to their target audiences
  • The most widely use social media handles remain the Big 3 – YouTube, Facebook and Twitter. The Singapore-based companies have not been very experimental with niche platforms like Instagram or Pinterest

Aman added, “The future lies in multi-channel marketing where companies leverage technology in stakeholder engagement and education. The fast-paced evolving technology landscape offers a wide range of tools and tactics. The key is the willingness to evolve with the times to take the digital plunge from being onlookers to active drivers on the digital highway.”

The full report is attached.

About S.P.A.G.

S.P.A.G. is an award winning full-service Public Relations, Government Affairs and Social Media consultancy with industry specialization in pharmaceutical, medical devices, public health, sports and technology space. Present in India, Singapore, Malaysia and Indonesia, the consultancy was named the “Mid-Size Consultancy of the Year ” at Fulcrum Awards and ‘Global New PR agency of the year 2015’ at Sabre awards, Miami. S.P.A.G. also featured amongst the top five communications & public affairs consultancies in the region by The Holmes Report – SABRE Awards 2015. S.P.A.G. also won a nomination for the best campaign in the Platinum SABRE Awards category.

Some of its unique and proprietary tools include, IDEA (Influencer Driven Engagement Approach), C-Plan (Crisis Management Suite), MAP (Market Access Planning) and PRinIndia (Network that covers 175 cities of India).

To find out more about S.P.A.G, please visit the website http://spag.asia/

2016

S.P.A.G continues its leadership in Public Affairs - Wins Gold at IPRCCA by Exchange4media

Delhi, December 16th, 2016: S.P.A.G, a leading and experienced Public Affairs, Public Relations and Digital Media Consultancy has been awarded a ‘Gold’ in the Public Affairs Category last night by the India PR & Corporate Communications Awards (IPRCAA). The award recognised the campaign “Time to Unburden” – Commitment to reduce the NCD burden in India through a multi-sectoral approach.

The campaign has been ongoing since August 2014, when Partnership to Fight Chronic Disease (PFCD) partnered with S.P.A.G. to commence its journey. The driving force for the success of the campaign has been S.P.A.G.’s deep concern towards NCDs as a REAL issue being faced globally. Therefore, a strategic advocacy campaign – “Time to unburden ” was launched to educate people about the growing risks of Non-Communicable Diseases which has taken over India by a storm. The campaign brought to life the growing incidence of NCDs.

On receiving the award Aman Gupta, Managing Partner, S.P.A.G. said, ‘Innovation is an integral element in the Healthcare sector. As communicators of Health, it’s our responsibility to understand the complex issues and to engage with influencing information that will lead to a better understanding. This recognition from the IPRCCA awards is indicative of the efforts that our team, clients and partners have made to break through barriers and make an impact in healthcare and in people’s lives.”

As the year comes to an end, SPAG’s victory couldn’t have been marked at a better time. Our “Be Real” philosophy is deeply entrenched in key pillars of our research base. Delivering measurable impact across our work areas has been successfully reflected and we will consistently endeavour to do so in the years to come.

About IPRCCA Awards:
The India PR & Corporate Communications Awards (IPRCCA) 2016 is an event organised by exchange4media and are the most extensive and exhaustive awards to recognise the contribution and success of the PR Industry. The awards are organised by exchange for media, with 4 Categories and 22 sub-categories. IPRCCA 2016 is the path breaking initiative to salute and recognise the contribution of PR Consultancies and Corporate Communications.

About  S.P.A.G:
S.P.A.G. is an award winning full-service Public Relations, Government Affairs and Social Media consultancy with industry specialization in pharmaceutical, medical devices, public health, sports and technology space. Present in India, Singapore, Malaysia and Indonesia, the consultancy was named the “Mid-Size Consultancy of the Year 2016” at Fulcrum Awards and ‘Global New PR agency of the year 2015’ at Sabre awards, Miami. S.P.A.G. also featured amongst the top five communications & public affairs consultancies in the region by The Holmes Report – SABRE Awards 2015. S.P.A.G. also won a nomination for the best campaign in the Platinum SABRE Awards category.

Some of its unique and proprietary tools include, IDEA (Influencer-Driven Engagement Approach), C-Plan (Crisis Management Suite), MAP (Market Access Planning) and PRinIndia (Network that covers 175 cities of India).

For further information, please visit our website http://spag.asia/

S.P.A.G. acquires healthcare focused digital marketing and social media agency Giga Health

New Delhi, October 17th, 2016:  S.P.A.G. (http://spag.asia/), an award winning, specialized Public Relations, Public Affairs and Digital Marketing consultancy today announced the acquisition of Giga Health; a healthcare focused digital marketing and social media agency. The brand will continue to operate as Giga Health under the aegis of the S.P.A.G. group.

The move will help S.P.A.G. build on expertise, further expand the service offerings and strengthen its presence in the fast evolving pharmaceutical, med-tech and healthcare sector.

S.P.A.G. recognizes the huge opportunities that exist on the digital platforms for pharmaceutical and med-tech companies in India – both multi-nationals as well as domestic. Companies are acknowledging the need to spend more on digital marketing and social media. This has fueled growth prospects for marketers in the pharmaceutical, med – tech and healthcare sectors. S.P.A.G. aims to underscore this potential and enable firms to engage better with the HCPs, and the patient community through digital marketing and social media strategy.

With this collaboration, S.P.A.G. is aiming for a big qualitative and quantitative leap in the digital marketing space, a portfolio that is managed by its digital marketing arm, D Yellow Elephant (www.dyellowelephant.com). Aman Gupta, Managing Partner S.P.A.G. created D Yellow Elephant in early 2015 as a full-service, specialized digital marketing firm focusing on pharmaceutical and life sciences industry. It offers specialized marketing communications services by integrating technology, medical sciences and communications.

CONTACT US

Founded by Abhijit Shitut in 2015, Giga Health plans, creates, builds and measures digital brand-building solutions for healthcare clients. Giga Health’s services include digital consulting, social media strategy and content marketing solutions.

Speaking about this acquisition, Aman Gupta, Managing Partner, S.P.A.G. and one of the most respected names in pharmaceutical marketing and healthcare communications,

said, “This is a strategic move for us, as it advances our vision of expanding the portfolio in the digital marketing and strategic social media. Giga Health’s expertise and philosophy is in sync with our own. Together we can build capacity and create an end-to-end value proposition that offers the most innovative and competent products to our customers. Abhijit’s experience and knowledge can help us in leveraging unique insights and strengthen our presence in the pharmaceutical, med-tech and healthcare sector, domestically and internationally. “

Abhijit has spent around two decades in healthcare communications. He has been previously associated with Publicis Health where he spearheaded Digitas Health’s Mumbai office.

Commenting on the collaboration, Abhijit Shitut who will be joining the leadership team at S.P.A.G. as Group COO said, “This is a natural progression for me and my firm. I am excited to start this journey. S.P.A.G. is doing groundbreaking work since its inception, which is very inspiring. I hope I am able to add value to their existing capabilities and together we are able to accomplish much more for our customers and employees.”

The immediate priority of the group shall be to scale up the existing digital marketing and social media offerings.

About S.P.A.G.

S.P.A.G. is an award winning full-service Public Relations, Government Affairs and Social Media consultancy with industry specialization in pharmaceutical, medical devices, public health, sports and technology space. Present in India, Singapore, Malaysia and Indonesia, the consultancy was named the “Mid Size Consultancy of the Year ” at Fulcrum Awards and ‘Global New PR agency of the year 2015’ at Sabre awards, Miami. S.P.A.G. also featured amongst the top five communications & public affairs consultancies in the region by The Holmes Report – SABRE Awards 2015. S.P.A.G. also won a nomination for the best campaign in the Platinum SABRE Awards category.

Some of its unique and proprietary tools include, IDEA (Influencer Driven Engagement Approach), C-Plan (Crisis Management Suite), MAP (Market Access Planning) and PRinIndia (Network that covers 175 cities of India).

For further information, please visit our website http://spag.asia/

 

SPAG Announces Partnership with Worldcom Public Relations Group

Gurgaon, July 12, 2016: SPAG, an award winning, full-service Public Relations, Government Affairs and Social media consultancy today announced partnership with Worldcom Public Relations Group, a trusted, leading global partnership of independent firms. With SPAG’s expertise in offering bespoke services and strategies, and innovative practices, the partnership will bolster Worldcom’s footprint in India as well as the South-East Asia market.

Aman Gupta, Managing Partner, SPAG said, “It is an opportunity for us to strengthen our position in the global market by providing effective, strategic solutions to communication needs of companies. As a specialist consultancy with recognised work in healthcare, pharmaceuticals and medical devices sectors, we aspire to serve the diverse needs of the market with collaborative solutions through this partnership.”

With experience driven know-how of the communications industry, the partnership with the Worldcom Group will also provide an opportunity for peer-to-peer networking and mentoring, said Gupta.

The Worldcom Group welcomed the new partners in Brussels, at the successful completion of its global meeting. The partnership which brings on board varied skill sets, competence and knowledge of the public relations and communications industry will help deliver world-class results with positive business impact for its clients.

Welcoming the new partners, Todd Lynch, Managing Director, Worldcom Public Relations Group said, “We’re fortunate to welcome partners who not only help round out our geographic presence but bring expertise and skills that reflect our industry today and where it’s headed in the coming years. These qualities allow our partners to serve any existing client need and to create collaborative opportunities to seek and serve the communications needs of companies globally.”

Other partners added to the Worldcom group include Curve Communications (Vancouver), European Service Network (ESN) (Brussels), and ZAGAR Communications (Myanmar).

Media Contact:

Clayton Dsouza | clayton.dsouza@spag.asia | +91 9930011602
Twitter @SPAGAsia

LinkedIn http://bit.ly/29kJvIV
Website www.spag.asia

 

About SPAG

SPAG is an award winning, full-service Public Relations, Government Affairs and Social media consultancy with expertise in a wide range of domains and industries (Pharmaceuticals, medical devices, technology, FMCG, Ecommerce). SPAG has emerged as India’s fastest growing public relations and communications consultancy and was named ‘Global New PR agency of year’ at Global SABRE Awards as well as ‘Specialist Agency of Year’ at Exchange4media awards.

We pride in the innovative practices we execute across sectors driven by creative ideas. We identify the clients’ challenges and goals to ensure that we communicate their messages effectively leading to positive business impact. Offering bespoke services and strategies, we aspire to shape public opinion and cultivate constructive knowledge through traditional media, as well as social media that is a poignant platform today, to disseminate information. www.spag.asia

 

About Worldcom Public Relations Group

Worldcom Public Relations Group utilizes a trusted global partnership of independent firms to help clients create the perfect solution to any PR challenge or opportunity, regardless of geography, industry or discipline required. Worldcom’s independently owned public relations firms boast 138 offices in 110 cities on six continents, 2,000+ total employees, and combined revenues of more than $288 million in 2015. The average tenure of Worldcom partners is 13 years. Whether seeking a single firm or creating the ideal solution/team through a collaboration of Worldcom partners, brands have access to seasoned professionals dedicated to providing creative, strategic solutions that deliver results. Our firms are accustomed to working together and provide agility, strong media and local influencer relationships, deep industry and discipline experience and the knowledge and willingness to provide thoughtful, objective, results-driven counsel. Learn more about Worldcom at www.worldcomgroup.com or call Todd Lynch at 1-800-955-9675.

 

SPAG Asia, a Pharmaceutical, Medical Devices Specialist Communications Firm Enters Singapore

- Will offer a complete bouquet of integrated communications including digital marketing-

20th April, 2016, Singapore, India: SPAG Asia, an award-winning specialist communications firm for pharmaceutical, medical devices, healthcare and not-for-profit sectors, announced the opening of its Singapore operations to service clients across South East Asia.

SPAG Asia also announced the appointment of Ms. Julia Lai as Country Head, Singapore. She will be responsible for business development and operational capacity building. Julia brings with her close to 20 years’ of strategic communications experience, wherein she has held senior positions in several international PR agencies, such as H&K, Waggener Edstrom and Lewis PR.

Her background covers strategic and tactical communications along with crisis management at the country and regional level. Julia has proven public sector experience and has worked across a broad range of industries covering consumer, healthcare, lifestyle, luxury, aviation, travel, beauty and FMCG.

Commenting on her new role, Julia, Country Head, Singapore, SPAG Asia said,” SPAG has built an excellent client portfolio and has been recognized for its value proposition ‘Be Real’ that brings together creativity, research and measurable impact to every campaign. I am very excited about bringing the same value proposition to clients in Singapore and South East Asia.”

According to Aman Gupta, Managing Partner, SPAG Asia, “Our market research has highlighted the clear-cut need for a specialist communications firm for the pharmaceutical, medical devices and healthcare sectors that has the ability to take dollar budget of its clients’ further through a unique value proposition. SPAG Asia will be bringing all of this and more to Singapore and the South East Asia market.”

He also added, “We will also bring our ‘Pharma Digital Health Report 2016’ which will be launched in August of 2016. A first-of-its-kind report, it will provide detailed analysis of digital and social engagement quotient, aimed at helping pharma and medical device companies define their digital strategy in today’s connected world.

SPAG Asia has become one of the most awarded integrated communications firm with clients that include PhRMA, AdvaMed, US Chambers of Commerce (GIPC), Boston Scientific, Gilead, Abbott, Pfizer, Intertek, Danone, Medtronic, GAVI Alliance.

 

About SPAG Asia

SPAG Asia is a full-service Public Relations, Government Affairs and Social Media consultancy with industry specialization in pharmaceutical, medical devices, public health, sports and technology space. Present in India, Singapore, Malaysia and Indonesia, the consultancy was named as ‘Global New PR agency of the year 2015’ at Sabre awards, Miami and was also featured amongst the top five communications & public affairs consultancies in the region by The Holmes Report – SABRE Awards 2015.

Some of its unique and proprietary tools include, IDEA (Influencer Driven Engagement Approach), C-Plan (Crisis Management Suite), MAP (Market Access Planning) and PRinIndia (Network that covers 175 cities of India).

For further information, please visit our website http://spag.asia/

aman.gupta@spag.asiajulia.lai@spag.asia

2015

SPAG Asia wins key PR mandate from LOC, AIFF

Partners the Local Organising Committee to announce India taking over the first truly global sports tournament in the country: FIFA U-17 World Cup India 2017

New Delhi, November 18, 2015: SPAG Asia, one of India’s top five PR consultancy, bags a key mandate from the Local Organising Committee (LOC), an organisation within the All India Football Federation (AIFF) to manage the announcement of India taking over as the official host for FIFA U-17 World Cup India 2017.

SPAG Asia was entrusted with this important project post a multi-agency pitch evaluation by the LOC for end-to-end PR campaign delivery to announce India taking over the mantle of the first truly global sports tournament in the nation’s history.

Commenting on this development, Mr. Joy Bhattacharjya, Project Director at LOC FIFA U-17 World Cup India 2017 said, “This landmark tournament is set to ring in a Football Revolution in the country. It becomes imperative for us to reach out to every fan, aspiring player, marketer and enthusiast and keep them informed about this amazing opportunity. SPAG Asia’s new-age creative approach and enterprising team offered the best fit to amplify the communication requirements of this project.”

Mr. Aman Gupta, Managing Partner, SPAG Asia, elated at this client acquisition, said, “We are brimming with excitement with this new win and look forward to deliver a top-notch communication campaign around the tournament announcement. India hosting an event of this scale is a matter of national pride for every citizen and we at SPAG Asia are proud to be associated with this key initiative around the FIFA U-17 World Cup India 2017.”

This announcement successfully tails SPAG Asia’s spectacular run at awards this year. Over the last two months, the consultancy won the prestigious Global New Agency of the year 2015 at the Global SABRE Awards held in Miami, USA, Not-for-Profit Campaign of the year and seven certificates of excellence at the South-Asia and Asia Pacific SABRE Awards 2015 held in Mumbai and Hong Kong respectively.

About SPAG Asia

SPAG Asia is a full-service Public Relations, Government Affairs and Social Media consultancy with expertise in a wide range of domains and industries. Present in India, Singapore, Malaysia and Indonesia, the consultancy has featured amongst the top 5 communications consultancy’s in the region by The Holmes Report – SABRE Awards 2015.

SPAG Asia’s core philosophy is to keep it REAL for clients with all their campaigns backed by extensive secondary and primary research. SPAG Asia has a strong, far-reaching network of affiliates spread across 175 locations in India with extended international presence through association with Baird’s CMC and Chemia Network.

For further information, please visit our website http://spag.asia/

For media enquiry, please contact:

Clayton D’Souza | clayton.dsouza@spag.asia | +91 99 300 11602

Aditi Roy | aditi.roy@spag.asia | +91 88 28 227718

Anisha Chaana | anisha.chaana@spag.asia | +91 96 545 71500

SPAG Asia wins the Global New PR Agency of the Year Award

The award recognizes SPAG Asia’s creative & innovative approach

Miami, 29th October, 2015: In continuation of SPAG Asia’s spectacular run at awards, the consultancy has been adjudged as the Global New PR Agency of the Year 2015-16 by The Holmes Report at Global SABRE Awards, held in Miami, USA.

The award, a first for any agency in the sub-continent reinforces SPAG Asia as the new generation public relations and advocacy firm that is redefining creativity, measurement and impact along with usage of data analytics as the key drivers of any campaign.

SPAG Asia has scored seven certificates of excellence and two wins at the South-Asia SABRE Awards in less than a year’s time.

On receiving the award, Shivani Gupta, Managing Director, SPAG Asia, said,There is no better way to end a year but to see one’s dreams turning into reality. This award has put us under a global spotlight and is a milestone achievement for us. We are humbled by the adulation received and further motivated to achieve greater heights of success in the coming years.”

She further added, “What sets SPAG Asia apart from its competitors is its distinct style of work and its “Be-Real” approach towards work. This award is the culmination of our efforts in bringing SPAG Asia to the position it is at today.”

SPAG Asia was assessed on its intellectual approach towards communication strategies with its research driven IDEA™ (Influencer Driven Engagement Approach) methodology. In addition, the firm has also introduced a new C-Plan™ offering, a suite of crisis management services.

SPAG Asia also offers ‘PRinIndia’, a network that is spread across more than 175 cities of India ensuring to take its client message to the last mile as well as offering insights from the remotest portions of India.

The award ceremony was held at the Global PR Summit in Miami on October 28, 2015.

About SPAG Asia:

SPAG Asia is a full-service Public Relations, Government Affairs and Social Media consultancy with expertise in a wide range of domains and industries. Present in India, Singapore, Malaysia and Indonesia, we are a leading communications consultancy with seasoned communication professionals. Our core philosophy is to keep it REAL for our clients; hence all our campaigns are backed by extensive secondary and primary research.

For further information, please visit our website http://spag.asia/

SPAG Asia Finalist for the 2015 Global New Agencies of the Year

Nominated as best PR firm across North America, EMEA and Asia-Pacific region~

New Delhi, 28th September, 2015: SPAG Asia, a cutting-edge entry into the communications industry has been nominated as a finalist for the 2015 Global New Agencies of the Year.  The Holmes Report Global SABRE award seeks the best PR firms across North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific regions every year, showcasing the best work. The nomination has given SPAG Asia global recognition for its notable work.

With seven nominations and a win at the South-Asia SABRE Awards in less than a year, SPAG Asia has carved out a niche for itself in the highly-competitive public relations and communications industry.

SPAG Asia is a multidisciplinary consultancy offering services in Government Affairs and Policy Communications and Social Media. The nomination has given the consultancy global recognition for its notable work.

Described as ‘an impressive newcomer’ by The Holmes Report, SPAG Asia’s “be-real” working philosophy reflects in their approach to work. Driven by an intellectual outlook that includes a research-driven methodology, the consultancy provides a unique semblance of solutions, backed by its knowledge of the local market as well as the global culture.

The winners will be announced at the 2015 Global SABRE Awards, taking place at the Global PR Summit in Miami on October 28, 2015.

About SPAG Asia:

SPAG Asia is a full-service Public Relations, Government Affairs and Social Media consultancy with expertise in a wide range of domains and industries. Present in India, Singapore, Malaysia and Indonesia, we are a leading communications consultancy with seasoned communication professionals. Our core philosophy is to keep it REAL for our clients; hence all our campaigns are backed by extensive secondary and primary research.

For further information, please visit our website http://spag.asia/

SPAG Asia Bags Winning Award in the Not-For-Profit Category at the South-Asia SABRE Awards 2015

Mumbai, September 18, 2015: SPAG Asia won the prestigious South-Asia Gold SABRE Awards 2015 in the Not-For-Profit category at the awards ceremony held in Mumbai, making a stellar impact in the communications industry. The Holmes Report SABRE Awards are the most valued and sought-after awards in the Public Relations industry, dedicated to benchmarking the best work from across the world.

On receiving the award, Shivani Gupta, Managing Director, SPAG Asia, said, “We are thrilled to receive the esteemed South-Asia Gold SABRE award 2015 in the not-for-profit category. It is every communication company’s dream to maximize its potential to attain this level of recognition. Being the recipient of this award within a short period of time of our entry into the competitive market has marked a milestone achievement for us. We hope to continue the good work and reach a level higher with every passing year.”

She further added, “SPAG Asia has a distinctive point-of-view which reflects in its “be-real” approach towards work. Our company’s goal is to provide a unique semblance of solutions backed by years of experience and knowledge of the local market as well as the global culture.”

SPAG Asia’s victory comes as recognition of its policy and advocacy work undertaken for its client, Partnership to Fight Chronic Disease (PFCD), a not-for-profit organization, committed to raising awareness of chronic diseases – the number one cause of death and rising healthcare costs across countries.

Adding to the glory, SPAG Asia has also been nominated in the not-for-profit category for the Asia-Pacific SABRE Awards 2015.

The company’s other nominations include the SABRE Awards Asia-Pacific Corporate and Public Affairs Consultancies of 2015 as well as the nomination for the Top 5 Indian Consultancies of 2015 at SABRE Awards.

About SPAG Asia:

SPAG Asia is a full-service Government Affairs and Public Advocacy consultancy with expertise in a wide range of domains and industries. Present in India, Singapore, Malaysia and Indonesia, we are a leading communications consultancy with seasoned communication professionals. Our core philosophy is to keep it REAL for our clients; hence all our campaigns are backed by extensive secondary and primary research.

Our tailor-made approach, coupled with our understanding of the changing media landscape across genres – earned, paid as well as social — has helped both domestic and international clients meet their goals in the most productive manner.

What sets us apart is our keen eye for detail, and a targeted approach in the form of scientifically developed products like IDEA, MAP, PR in India and C-Plan.

SPAG Asia has a strong, far-reaching network of affiliates spread across 175 locations in India with extended international presence through association with Baird’s CMC and Chemia Network. Baird’s CMC is a high-level strategic solutions provider to governments, corporations, and social sector organisations.  They apply the rigour and techniques of management consultancy to disciplines that range from corporate risk management to communications, from public health policy to market research. Chemia Network is a multi-national group of specialist consultancies in the Asia-Pacific region, Europe, the Middle East, North America and South America, dedicated to developing and managing healthcare communications programmes across international markets with both global and local connections and expertise.

 

Read more at: – http://spag.asia/

SPAG Asia Nominated for the Asia-Pacific Corporate and Public Affairs Consultancies of 2015 at the SABRE Awards

New Delhi, 10th September, 2015: Marking an impressive entry at the Holmes Report Asia-Pacific SABRE Awards 2015, SPAG Asia, a full service Public Affairs and Government Relations consultancy, has made it to the top 5 in the Corporate and Public Affairs Consultancy of the Year category.

The SABRE Awards, which are the communication industry’s most sought-after awards, recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results.

SPAG Asia is a multidisciplinary consultancy offering services in Government Affairs and Policy Communications and Social Media. It provides a unique semblance of solutions backed by their knowledge of the local market along with exposure to the global culture. The company has been able to achieve that with its long years of global association and work with various international clients.

With a keen eye for detail, SPAG Asia has developed the propriety tools IDEA and MAP. IDEA (influencer driven engagement approach) is our strategic tool to help clients identify and implement influencer driven programmes. It outlines the business environment to identify eminent stakeholders. MAP (market access plan) applies the principles of assessment on the parameters of risk and benefits to gauge domestic market situation.

The winners of the awards would be announced on September 23rd 2015 in Hong Kong.

About SPAG Asia:

SPAG Asia is a full-service Public Relations, Government Affairs and Social Media consultancy with expertise in a wide range of domains and industries. Present in India, Singapore, Malaysia and Indonesia, we are a leading communications consultancy with seasoned communication professionals. Our core philosophy is to keep it REAL for our clients; hence all our campaigns are backed by extensive secondary and primary research.

For further information, please visit our website http://spag.asia/

SPAG Asia’s advocacy work gets recognition at SABRE Awards, announced among finalists both in South Asia and Asia-Pacific

New Delhi, September 10th, 2015: SPAG Asia has earned the rare distinction of being nominated as finalists in the Not-for-Profit category at the prestigious Holmes Report SABRE Awards 2015, both in South Asia and Asia Pacific editions.

Touted as the world’s biggest PR awards programme, the SABRE awards is dedicated to benchmarking the best work from across the world.

The nomination for both editions is for the policy and advocacy work undertaken for Partnership to Fight Chronic Disease (PFCD), a not-for-profit organization,which is committed to raising awareness of chronic diseases — the number one cause of death, disability and rising health care costs across countries.

SPAG Asia’s integrated communications and advocacy campaign for PFCD over the last 18 months is an attempt to draw attention and mobilize stakeholders towards the growing burden of Non-Communicable Diseases in India and develop an action-oriented, multi-sectoral roadmap to manage this public health challenge.

While the winner for the South Asia edition will be announced on September 16th in Mumbai, the Asia-Pacific SABRE awards will be announced in Hong Kong on September 23.

About SPAG Asia:

SPAG Asia is a full-service Public Relations, Government Affairs and Social Media consultancy with expertise in a wide range of domains and industries. Present in India, Singapore, Malaysia and Indonesia, we are a leading communications consultancy with seasoned communication professionals. Our core philosophy is to keep it REAL for our clients; hence all our campaigns are backed by extensive secondary and primary research.

For further information, please visit our website http://spag.asia/

SPAG Asia among the Top 5 Indian Consultancies of 2015 at SABRE Awards

New Delhi, September 10th, 2015: SPAG Asia, a leading entrant into the communications environment has been nominated among the top five Indian consultancies of the year, at the Holmes Report SABRE awards for Asia-Pacific PR Consultancies of the Year Award. A full-service Public Relations, Government Affairs and Social Media consultancy, SPAG Asia has carved out a niche for itself and offers notable expertise in public affairs.

Described as ‘an impressive newcomer’ by The Holmes Report, SPAG Asia’s “be-real” working philosophy is reflected in its approach to work. Driven by an intellectual outlook that includes a research-driven methodology, the consultancy provides a unique semblance of solutions, backed by its knowledge of the local market as well as the global culture.

The winners will be announced at the Asia-Pacific SABRE Awards in Hong Kong on September 23, 2015.

About SPAG Asia:

SPAG Asia is a full-service Public Relations, Government Affairs and Social Media consultancy with expertise in a wide range of domains and industries. Present in India, Singapore, Malaysia and Indonesia, we are a leading communications consultancy with seasoned communication professionals. Our core philosophy is to keep it REAL for our clients; hence all our campaigns are backed by extensive secondary and primary research.

For further information, please visit our website http://spag.asia/

2014

Indian corporate sets innovation as key driver to promote R&D, fuel economic growth

IP survey highlights need for sound IP policy and effective implementation

New Delhi, April 25, 2015: A large majority of the Indian corporate leadership strongly favors the need for a sustainable intellectual property (IP) framework in India, saying that it is a key driver to attract foreign direct investment and foster economic growth by encouraging R&D in the country.

An opinion poll carried out by leading research and advocacy firm Strategic Partners Group (www.spag.asia) among 150 senior representatives in leadership roles across six sectors presents the value of IP based the insights provided by them. With the intent of providing a baseline of how IP is perceived in India, this opinion poll is aimed at providing insights to the policy makers and developing a framework keeping in mind India’s long-term business and economic interests.

KEY INSIGHTS
  • Clarity on laws and rights related to IP
  • Instill IP through primary and secondary education
  • Encourage R&D through IP protection
  • Recruit right manpower in decision making committees
  • Set up fast track courts for IP cases
  • Learn from the international standards and best practices

The insights were derived through an open-ended questionnaire from multi-sectoral respondents. The leadership represented six key sectors in the country namely Healthcare and Pharmaceuticals, Information Technology, Legal, Entertainment and Music, Industry Associations, Academia and Institutions. A report titled ‘Benefit Sharing In A Globalized India’ was released on the occasion of World IP Day and disseminated to members of the business community and the policy makers.

A majority of the respondents in each sector said that IP is one of the key drivers to attract foreign direct investment and foster economic growth. Interestingly, brand protection and innovation emerged as the two keywords that are associated with IP. Respondents pointed out that a holistic IP ecosystem would encourage R&D and thereby help India realize its potential as a developed economy.

Aman Gupta, Managing Partner, SPAG Asia said, “India models the premise that innovation is the key to the success and sustainability of a robust economy. With the new Indian regimes firm plans to spell out a comprehensive intellectual property rights (IPR) policy, India evidently strives towards accelerated economic progress. This survey has been commissioned with the intent to be a constructive tool for policy makers to hear the voices of the Indian corporate leadership and thereby develop a transparent and consistent framework for India’s long-term interests.”

He further added, “The survey is a strategic offering and an effort to make IP a part of the conversation beyond a small group and take the views of the larger masses to the decision makers. Countries that earn a reputation for promoting and protecting creative capital reap important domestic benefits. They incentivize substantial R&D investments necessary for job creation and fostering a legal and financial infrastructure in the economy that enables the successful commercialization of new products. This opinion poll successfully surfaces the expectations of Indian business leadership from the IP framework which can ensure the right boost the economy deserves.”

Key findings of the IP Survey include:

  • Intellectual property is high on the agenda for Indian corporate leadership
  • 99% of the respondents across sectors feel that IP plays an important role
  • Majority believe that policy makers and government have a critical role to play in creating a conducive IP environment with 65% saying policy makers are not doing enough.  29% said that policy makers are doing their bit but 75% of them pointed out that there is scope for improvement.
  • 67% said India lacks a sound IP policy. 31% said India has a sound IP policy. Over 50% of the respondents pointed out that the implementation is ineffective.

Commenting on the findings of the survey, some of the key leaders across different sectors said,

Ms. Kiran Mazumdar Shaw, Chairperson and MD, Biocon said, “The pharma sector in particular has raised the IP platform to a new level of global debate. Intellectual Property (IP) contributes significantly for research and commercialization strategies that enable protection of the inventions or innovations from competitive forces. It also provides a first mover advantage in many cases. IP also enables product positioning, lifecycle management as well as asset monetization and valuation. Above all, IP is a key value driver for any organization that clearly comes out in the report findings.”

Mr. Kulmeet Makar, CEO, The Film & TV Guild of India said, “IP plays an important role in catalyzing innovation from mind to market or from script to screen and needs to be protected at all levels. The Indian film and television industry is growing at a CAGR of 17% contributing approximately 50,000 crores to the national exchequer and creates close to 1.8 million jobs. The major IP issue in the case of the entertainment and film industry include leakage or theft and lack of awareness amongst consumers.

Adding to the same he said, “We have witnessed a change in the way IP is perceived by the members of the industry and there is recognition of the benefits that accrue from protecting IP rights. This mindset change needs to be backed by on-ground action through a strong enforcement system and clarity in legal laws.”

Mr. Varun Mowar, Country Leader, License Management Systems, Adobe said, “India is a very important economy in the global context. Sadly, India is also home to approximately 60% users of unlicensed software that leads to a massive loss of revenue and high value jobs. Unlicensed software use is an organisational governance issue and I am glad that leaders of some of the top firms are looking at the rising piracy levels as a warning and working towards protecting IP.

The basic problem stems from the fact that people’s mindset is not tuned to believe that software piracy is unethical. People need to understand that piracy is equivalent to common theft and is punishable by law.  In my view change in people mindset towards piracy, differential pricing and stronger regulatory systems would be instrumental bringing down piracy and help in incentivizing innovation and garnering respect for IP rights in the industry.”

Protecting intellectual property drives innovation in economies that leads to the creation of life-saving cures, to newer technologies and services as well as generating millions of high-skilled, high-value jobs and huge revenue. Without protections in place to safeguard innovation, these breakthrough products and technologies would not be a reality. India has signaled progression on the IP front although significant challenges continue to exist. Recently the draft National IPR policy was submitted by the Commerce Ministry, but nothing substantial has moved since then.  It is critical for the positive aspects of the policy to be followed by concrete actions, and the conversations taking place are operational towards bringing in a real policy change.

IP is an evolving space in India that needs to find its natural optimal point as the stakeholders across sectors understand fair and equitable use of IP in value creation.

About SPAG Asia

SPAG Asia is a specialist firm offering expertise in Research, Advocacy and Public Affairs. Headquartered in India, and a parallel hub in Singapore along with offices in key markets, including Malaysia and Indonesia, SPAG has a sound understanding of the region’s cultural sensitivities, consumer behavior as well as governmental policies.

For more information, please visit our website at www.spag.asia, follow on Twitter (@SPAGAsia), or call at +91-124-4388851/52.

SPAG ASIA OFFERS HIGH-LEVEL COUNSEL ON POLITICS, ECONOMIC POLICY AND MARKET OPPORTUNITIES

New Delhi, 5th March 2014: Leading marketing communications and public affairs firm SPAG Asia (www.spag.asia) today announced the launch of its new service offering – Political Risk Analysis – to help global entities take informed business decisions and mitigate risks arising due to political uncertainties and policy paralysis.

A white paper Political Risk Analysis –Measuring Political & Business Scenario and Associated Risks was also launched on  the occasion.

KEY OFFERINGS

Economic and political risk assessment

Regulatory risk analysis

Market entry and shaping strategy

Parliamentary monitoring

• Media monitoring and analysis

Announcing the new service offering, SPAG Asia Managing Partner Mr Aman Gupta said, “With political risks rising up the boardroom agenda, corporate leaders and risk managers across entities need to be empowered to assess the ground realities before taking a business decision. Our expertise combined with quantitative and qualitative data,

management and policy politico analysis will allow us to provide our clients with commercially relevant research and analysis which will enable them to identify new opportunities and mitigate risks.”

Independent political commentator Mr Ashok Malik said that with the region emerging as a sought after destination for most businesses, it is imperative to assess the ground realities before taking a decision on their market entry or shaping strategies. “More so, as many countries like India, Indonesia, Thailand, Myanmar, and Bangladesh, to name a few are going to polls soon or are experiencing electoral uncertainty. Political risk analysis has emerged as the most significant tool for most business entities. The assessment of political risk enables your business to make better decisions, negotiate fair contracts and create risk mitigation strategies.”

Mr Malik who focuses on Indian domestic politics and foreign/trade policy, and their increasing interplay, said an effective political and economic risk assessment is relevant considering that most countries in South-East Asia, including India, have been unable to leverage the opportunities due to political compulsions.

“In India context, 2014 is a make-or-break year for India. Irrespective of how the elections go, there will be a new set of policy-makers and policy imperatives at work in New Delhi. A quality political risk analysis practice would anticipate and identify the possible key decision makers and priority areas,” he said. According to Mr Gupta, “This is a strategic offering, bringing together a highly experienced team of former public officials, political analysts and sectoral experts, to analyse the ground realities and empowering clients with insights on risks and new opportunities.”

Please read the entire report on www.spag.asia

Media Contact:

Siddhartha D. Kashyap siddhartha.kashyap@spag.asia.com

+91-9971455999

‘MustWander’ India Outbound Travel Report Q1 2014 unveiled by SPAG ASIA

February 26th, New Delhi – SPAG ASIA, Strategic Partners Group, today unveiled MustWander, India’s Outbound Travel Report Q1 2014. The report charts out key growth indicators and trends in the Indian market pertaining to global and domestic travel. It provides an empirically based measurement and maps key trends that help.

Business achieves target growth and Business goals. It showcases the different bread of travelers, influential factors in making travel decisions, role of social media, segmentation of travel destinations, demographics and the growth trends in spending overseas.

INDIA FACTS

• 57% Indians share their photos on social networks like Facebook and Twitter, a trend led by Malaysians.
• 54% of Indians email/text photos to family/friends, followed by South Korea at 51% and the US at 47%.
• 34% blog about their experience, sharing photos/videos, a trend led by South Koreans at 39%.
• Indians are among the most fun loving people when on vacation, with the highest percentage of any nationality being involved in various activities such as Spa (47%), playing volleyball (43%), water sports (52%) and running (65%).
• India has the second highest percentage of shopping lovers on vacation, with 76% of people indulging in shopping while on vacation.
• India stands third when it comes to enjoying nightlife/dancing, with 51% of Indians going for it, led by Brazillians at 64% and Mexicans at 57%.
• The top five activities that Indians indulge in at the beach include walking at 85%, swimming-67%, running/jogging-65%, People-watching- 62%, and sunbathing at 53%.

India has emerged as the world’s fastest-growing outbound market and in absolute numbers it is second only to China. The number of Indians travelling overseas is set to rise from around 15 million today to 50 million by 2020. Seeing the trend, SPAG ASIA has presented the Q1 report that provides a detailed view of the sector, insights on the trends and analysis of the key drivers. The report aims to highlight the different aspects of the outbound travel industry as well as provide direction for various players, ranging from tourism officers of various countries and destinations as well as travel and hospitality players to anyone who has interest in the sector.

“Indians have emerged as one of the largest groups both in terms of volume as well as overall value of spend in the outbound travel sector. It is a well known fact that the outbound travel industry in India is booming, and it is required for both the consumers and travel agents to have the insights about the industry. “, said Shivani Gupta, Managing Director at SPAG – Strategic Partners Group.

Commenting on the launch of the report, she adds, “The report provides latest trends in the sector as well as takes deep dive into segments that will lead this growth – who are these individuals, which part of India do they belong to, how do they seek information and what are key factors based on which they take decisions. The report covers all such aspects that any marketer of the sector would like to know. “

Another interesting fact is that, the report provides details on the role of social media with specific focus on travel sector and how to leverage it for maximum impact on different segment of target audience in

India. The annual report would be of a great help for marketers as it charts out key inferences useful in developing marketing strategy.

Key findings of Must Wander India Outbound Travel Report

Singapore has topped the preference list of Indian travelers.

67% of the outbound travelers come from Western India and that too from Gujarat and

Maharashtra

The creation of several community groups which not only share their experiences and influence the choices in a big way, but also are taking lead in driving tourism in India and thus becoming ‘Influential’ group, but not being engaged till now by anyone.

Evolution of new travel groups like solo travelers, women groups, senior citizens and young travelers Safety and security, world-class beauty and natural environments, value-for-money, a romantic destination and a family friendly destination have emerged as the top five preferences of outbound travelers.

The social media medium is being perceived as a significant marketing channel, ahead of consumer reviews, mobile and pay-per-click advertising.

The advanced use of Smartphone from bookings to navigation has helped the various players in the industry start to tap its huge potential.

The full report is available on: www.spag.asia

About SPAG Asia

We are a multi disciplinary marketing communications and Advocacy firm. At SPAG in keeping things the simplest way: REAL.

We proud ourselves in basing all our insights from carefully researched data and analysis. We are fearless when it comes to ideas and realistic when it comes to numbers, facts and figures. From marketing to consumers, to turning consumers into a powerful Marketing Force; this most aptly, sums up the paradigm shift in marketing strategy. From evaluating the customer’s purchasing power alone, it is time for brands to measure his influencing power.

At SPAG Asia we help brands navigate this complex eco system that is known by its multiplicity of voices. We understand that having a sizable share of voice is not just about who can shout above the din, but about identifying and connecting with these new influencers, whom consumers trust.

We are a team of seasoned communication professionals with years of experience in all facets of communication, be it Marketing, both online and offline, Branding, Public Affairs or Public Relations. Working in close partnership with clients, we offer integrated solutions that go a long way in ensuring stakeholder engagement.

Media Contact: Ritika Jauhari – +91 9716017004

ritika.jauhari@spag.asia

Richa Dhawan – +91 9810896336

richa.dhawan@spag.asia