MEET THE TEAM
We are a closely-knit company with a straight-forward vision. Supported by a spirited, dynamic team that is continuously learning and evolving, we are driven by our core values of integrity, commitment and culture.
The team has cultivated their skills not just in India, but also in the Asia-Pacific region, wherein they strive to provide the services and know-how of the global market.
Our team combines creative, visionary and strategic talent. We believe in delivering exceptional services to our clients and the community.
Shivani provides strategic and business direction based on her deep understanding of media operations and outreach.
She brings to S.P.A.G. her valuable expertise in counseling C level executives on communication strategies as well as leading integrated strategic communications campaigns for diverse corporates. She has worked with some of the leading PR agencies in her previous stints and has a keen understanding of the hospitality and lifestyle verticals.
Shivani has a diverse communications background including extensive media relations, media training, marketing, community relations, crisis and internal communications and is recognized for her social media capabilities, which is also her personal passion.
An artist at heart, she believes creativity is the ability to bring into existence something new when you have willingness to play with ideas and possibilities.
Shivani is a graduate from Narsee Monjee College, Mumbai, with a Bachelor of Commerce degree. She has a Post Graduate diploma in Marketing and Communications from National Institute of Advertising.
Aman has more than 20 years of experience across various sectors. His professional experience includes strategic communications around corporate and product positioning, market entry and development, national and international media campaigns and media training. Some of these organizations include PhRMA, Merck, GAVI, GHS, Bill & Melinda Gates Foundation, World Bank, Novartis. Aman is a graduate from IIT Varanasi and holds a degree in MBA from the International Management Institute.
He developed and implemented a continent-wide media programme for the International AIDS Vaccine Initiative (IAVI), aimed at educating key policy makers, the media, civil leaders and communities on issues related to clinical testing and distribution of the vaccine to prevent HIV/AIDS. He is amongst one of the first few in Asia to get the prestigious TED fellowship in 2003.
Country Head, Singapore
Julia Lai is Country Head, S.P.A.G. Singapore. In this role, Ms. Lai is responsible for providing senior leadership and strategic direction for the company office in Singapore.
She comes with close to 20 years of rich experience in the field of marketing and communications. Ms. Lai has held senior leadership positions both in the public and private sectors across various industries covering healthcare, consumer, lifestyle, aviation, travel, beauty and FMCG. She has also led practice teams across multiple regions in international agencies.
In addition to that, she also has in-depth knowledge in strategic and tactical communications, and issue and crisis management. A keen eye for detail, she has a thorough understanding of the local and regional markets and its needs.
Ms. Lai holds a Bachelors Degree in Mass Communication and Psychology from the University of Michigan, Ann Arbor, and a Masters Degree in Mass Communication from the Oklahoma City University.
SIDDHARTHA D. KASHYAP
Practice Head – (Market Access and Advocacy)
Siddhartha is an award winning investigative journalist, and has around 17 years of experience in the communications industry. In all these years, he has worked as a journalist and as a public affairs specialist, primarily on public health issues and the not-for-profit sector.
He has experience working within national and state politics, the government, think tanks, public interest groups in the field of corporate public policy, familiarity with policy environments that surround them, and an understanding of how to work with key stakeholders and influencer groups to promote evidence based decision-making.
His role involves strategic planning – contributing to the development of long-term plans, while creating and executing short term plans to achieve goals in coordination with program and advocacy.
Associate Director – Strategy
With nearly eight years of experience, she has a wide-ranging career developing communications and public affairs programmes for some of the most recognised healthcare and technology brands. At S.P.A.G., she leads advocacy campaigns for marquee clients in healthcare and social sectors. Her forte lies in articulating engagement strategies with key opinion leaders from the industry, providing a necessary edge to her clients’ brand and overall business objective. She has also handled a gamut of healthcare brands like Partnership to Fight Chronic Disease, GILEAD, Hilleman Laboratories, Global Health Strategist, National Liver Foundation, ResMed and Nestle.
Previously, Aditi has worked with multi-national public relations firms like Fleishman-Hillard and Text 100, handling the communication mandates for technology brands like Nokia, Intel, Intelenet Global Services, NASSCOM, and Microsoft among others. She holds a Masters degree in Communication Management from the Symbiosis Institute of Mass Communication and graduated from Gargi College, Delhi University in Economics.
Ritika has over eight years of experience in the field of communications, media and stakeholder engagement. In her current role, she is involved in execution of campaigns involving stakeholder and media outreach, in the national and international regions.
Her core areas of expertise include strategizing and implementing advocacy and communication activities for her clients. As a media and communications expert, she works closely with key national, international and language media houses to address issues pertaining to health, intellectual property, trade and policy. She believes that the art of storytelling entails clarity of purpose and personal discovery for developing a creative communications campaign based on insight.
In her previous engagements, she has worked for leading PR firms including The PRactice, Integral PR and PR Pundit. She is a graduate from the Delhi University and holds a diploma in Mass Communication.
Associate Director – Client Servicing
Clayton heads the Public Relations division at S.P.A.G. With a decade long experience in the sector, he specializes in designing and implementation of media strategies.
His experience includes successful implementation of market entry-and-consolidation strategies, and crisis management. He has worked on accounts like Nicholas Piramal India Limited, EuroKids, Chicago Booth University, Cambridge, Brown University, Claris Life Sciences, Zydus Cadila Consumer Division, to name a few.
He was also involved in the positioning of premier healthcare establishments like the Asian Heart Hospital and Kokilabhen Dhirubhai Ambani Hospital.
Gaurav has almost nine years of corporate experience, with a particular interest in stakeholder engagement and management of programs primarily in the areas of public health and the not-for-profit sector. He has engaged and worked with a diverse set of interest groups including policy makers, think tanks, key opinion leaders, doctors, public health experts, civil societies and patient groups. His core competencies include devising public affairs strategies, stakeholder mapping, government engagement and stakeholder outreach for clients.
He is also involved in qualitative and quantitative research in order to widen the scope for strategic communications and advocacy. Gaurav has written several research reports, white papers and consultation papers in his stint with S.P.A.G.
Prior to S.P.A.G., Gaurav has worked at WNS Global Services for five years where he gained extensive experience in strategic research and analytics.